| Project Overview

My thought process behind the Prime Video redesign was to create a more personalized and immersive experience, especially for users with niche interests like car culture. I introduced a genre-based community section that highlights automotive content—ranging from documentaries and series to motorsport coverage—making it easier for car enthusiasts to discover and connect with what they love. The interface was redesigned to be cleaner and more intuitive, allowing users to quickly navigate and dive deeper into the genres they're passionate about.